Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He has co-authored many books on the impact of new technology on business and society. His current project is called “Digital Happiness”- how to create technology that serves human wellbeing and happiness. Research papers supporting this project are “The Happiness Advantage”, “In Code we Trust” and “The Synthetic Generation”. Currently he’s working on “Happiness Design”.

Menno received the Computable Award “Researcher of the Year” for research done in the field of open innovation and business transformation.  He was born in Gouda (say cheese) and went to Erasmus University to specialize himself in the field of economic psychology. This formed the base of his human-centric view on new technology.