Menno van Doorn is a professional storyteller and an active speaker. Menno is Director of the Research Institute for the Analysis of New Technology (VINT).  He researches new technology trends and has written many books and reports on the latest digital technologies. He’s currently doing a lot of talks on Digital Happiness, his current research project.

Menno received the Computable Award for the research done in the field of open innovation and business transformation in October 2007. He was born in Gouda (say cheese) and went to Erasmus University to specialize himself in the field of economic psychology and advertising science. This formed the base of his human-centric view on new technology.

Menno started his career at a government agency where he became responsible for spotting trends and translating them into new business opportunities for SME’s. From the early nineties Menno was presenting on te new trends in business. As the business relevance of the Internet grew, he explored the early Internet and got excited about the transformation potential. That was the moment he decided to move to the centre of the revolution, the IT Industry itself. He joined the IT company Sogeti, a world class organization, with 25.000 employees in Europe, USA and India.

On this day he works as the head of Sogeti’s Research Institute VINT . But in 1999 Menno was asked by Sogeti’s executive board to define an E-learning strategy for the Academy Institute of Sogeti. In 2001 Menno became the director of the Sogeti Academy Institute. He created a strategic alliance with Ohio University. Over 100 groups and more than 4000 Sogeti employees have crossed the ocean and were trained in a three weeks course in Athens Ohio over the last eighteen years (2000-2018).

In 2003 Menno went back to his roots as trendwatcher, public speaker and author as he became responsible for Sogeti’s Research Institute VINT: Vision Inspiration Navigation Trends. This Institute was founded in 1994. For VINT, prediction lies in getting beneath the statistics, exploring trends and patterns – human, social and technological – and applying common sense.

Menno has written extensively  on the impact of new technology on humans and organizations.

Digital Happiness

A study on the social desirability of technology. While technological and financial bariers are fading, the question for this 21st century is “What do we want”? The digital happiness project contains a set of reports, keynotes and events on the potential of happiness and wellbeing as drivers of technological progress.

Machine Intelligence

The power of AI is getting unleashed, now the power of GPU’s and Big data sets are getting together. This project on the robotic future has lead to many different reports. One of them being “The Frankenstein factor”, in which the question was raised why people fear robots (and why they are attracted to them).

Design to Disrupt

Four reports on the disruptive power of platforms. Two-sided market effects are at the core of this research. At the early start of the blockchain a report was published on its potential.


Four reports on (the internet of) Things: Internet of Business Opportunities, Empathic Things, Industry 4.0 and SMACT and the City describe how convergence of new technologies will lead to a new cyber-physical reality. Business opportunities lie ahead and with that a new society of always on, sensorised and empathic things rises.

No more secrets with Big Data Anlaytics
While working on several Big Data reports and on this book, Menno met many marketeers and geeks, CIO’s and managers, lawyers, activists, forerunners, followers and laggards in the emerging field of Big Data Analytics. Five main themes surfaced: acceleration, transformation, data ownership, privacy and Edward Snowden.

Don’t be Evil
The crisis of 2008 created a “frenzy situation”. Based on the neo Schumpeterian theory of prof. Carlota Perez, this book describes the coming of a new era. Major technological irruptions have lead to business disruptions in the past. These so called techno-economic crises are manifestation of a turning point. An optimistic crises theory that gives some glimpses of a world to come and one important Maxim for success: Don’t Be Evil.

The App Effect
The App Effect is a post-PC book about the effects caused by our new mobile information behavior. Soon after the introduction of the iPhone it became clear that the information age had entered a whole new phase. The deciding factor is not just our newly acquired mobility. It has a great deal to do with the world falling head over heels for the allure of Software as a Gadget. This book provides a solid foundation for those wishing to orient themselves toward an app methodology.  The app effects described are arriving at the noticeably accelerating pace that media revolutions always bring with them, as well as new power groups that can be formed by organizations across sectors. The effects also work hand in hand with the new opportunities to tempt consumers anywhere and at any time.

Me the Media, The Rise of the Conversation Society
This book describes how a completely new interaction between individuals and institutions is transforming the world of business and politics. From Twitter and Facebook, to Mirror Worlds and Augmented Reality : new media are creating a new virtu-real world. In this world we all become media ourselves: me the media. This media revolution is changing the rules of how businesses are governed, how innovation takes place, how value is created.

Open for Business
gives a deep insight in the opportunities of crowdsourcing and new sorts of value creation where innovation increasingly comes from outside the company. Inspired by the model of open-source-development, we nowadays see crowdsourced shoes, medicine, wine, beer, advertising campaigns, laws, airplanes, toys, consumer goods, and all kinds of other stuff. This phenomenon of outsourcing to the crowd is part of the fundamental change of society as a whole.
Making IT Governance Work in a Sarbanes Oxley World
is a book on the effects of the dotcom crisis: from irrational exuberance to the rigid Sarbanes-Oxley Act. The Sarbox-act of 2002 raised the question how companies can gain control over their information and related technology. Top-down, by legislation, or bottom-up, based on the emerging new guidelines for the enterprise 2.0.